Telecom Italia Sparkle partners with Ericsson subsidiary for Mobile ID solution

Telecom Italia Sparkle has partnered with Ericsson’s subsidiary, iconectiv, in a bid to improve routing, billing and fraud prevention on its network.

iconectiv’s Mobile ID solution is expected to accurately route TI Sparkle’s SMS and voice calls, as well as simplify interconnect management.

“With a growing percentage of our total traffic being routed to ported numbers, we needed to source the most accurate number portability database on the market that would also ensure maximum reliability and cost efficiency,” said Leonardo Cerciello, EVP of marketing at Telecom Italia Sparkle.

TI Sparkle is also hoped to benefit from iconectiv’s anti-fraud numbering database to prevent IRSF and revenue leakage.

“We are very pleased that Telecom Italia Sparkle has selected our Mobile ID solution”, said David Wilson, SVP of global sales at iconectiv.

“Telecom Italia Sparkle shares our standard for high quality service.”

The partnership follows the launch of TI Sparkle’s PoP in Amsterdam in March this year.

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