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Extending cloud connectivity to the enterprise market: An essential guide

ISPs and other telecom service providers face significant challenges in extending their cloud connectivity to the enterprise market. Not only in connecting customers to their cloud services but ensuring that connection is of high-quality and in a cost-effective framework. While there are numerous strategies for local service providers to achieve these connections, they either fail to compete with larger global players (due to different cost structures), or do not offer the level of control necessary to guarantee SLAs to enterprise customers. This webinar will outline the common pitfalls, challenges and best strategies for local providers in supplying cloud connectivity to enterprises, and the ways in which working with the right global connectivity provider can help overcome them. In particular, it will assess the viability of DIY options (where local telcos act as a direct cloud service provider) compared with other strategies, such as working with a global connectivity provider. Key takeaways by attending this free webinar: 1. Best practice for local providers looking to navigate the challenges of deploying their own cloud connectivity (e.g. cost, time to market, security and performance issues, competition from global players) 2. The types of connectivity offered by global service enablers (DC, IXP, NSP) and the benefits/ considerations of each 3. How local ISPs and telcos can compete with global service providers and: a. Expedite set up with quick access to all regions b. Reduce spend with pay as you grow pricing models c. Avoid oversubscription or limitation due to CSP misalignment

05 May 2021 | Ievgen Martsin, Product Manager, BICS