Don't have a login yet?
Sign up now
10 November 2017
| Natalie Bannerman
Infobip, the global cloud communications provider, says that is has been delivering four million A2P (application to person) SMS messages in India since the beginning of 2017.
Additionally, it says that 30% of all A2P traffic in the
region is also delivered over its network and it handles A2P
SMS traffic from all mobile operators and provides services for
the rapidly growing number of enterprises.
The cloud provider says that it has seen a surge in demand
for A2P SMS driven by its adoption by businesses in the finance
and retail sectors.
"Banking in India has been transformed by the mobile
payments revolution, with consumers and business able to make
and confirm transactions easily and securely via SMS," said
Harsha Solanki, managing director for India, at
Speaking exclusively to Capacity, Solanki, said that the
sudden uptake of this technology was largely driven by the
demonetization of the region that took place in 2016. For those
unaware, on the 8 November 2016 the Government of India
announced that it was divesting the value of all 500 rupee-note
and 1,000 rupee-note banknotes in the country as an attempt to
crackdown on the use of counterfeit money.
As a result Solanki says that people were forced to "adopt a
new way to transact and that is through mobile wallets".
With that she says that and the sign up of the new accounts for
the mobile wallet "system transactions had to send out
notifications for each, to say their transaction was complete,
or this is your card balance etc. and this is where Infobip
Infobip’s A2P SMS Business-as-a-Service
solution has already been adopted by three major Indian
operators, which includes Aircel. Infobip started working with
the operator in 2015 and is now sending millions of
transmission for the company on a monthly basis.
"Infobip is also witnessing a boom in demand for A2P SMS in
the retail sector, accounting for large volumes of e-commerce
transactions. The technology has been embraced by major brands
such as Amazon and eBay. All of this activity accounts for the
significant increase in A2P SMS traffic that Infobip has
experienced over the last year," she added.
The company anticipates even greater demand for its services
with the introduction of its OMNI communications platform which
launched in February 2017. Through it, customers receive a
consistent messaging experience across multiple platforms like
SMS, email and chat apps because OMNI offers a single,
"The demand for A2P SMS traffic is showing no signs of
slowing down, combined with interest in OMNI messaging support,
India will continue to be a growth market for Infobip," said
Silvio Kutic, Infobip founder and CEO. "With
Infobip’s presence expanding across India, it is
exciting to see the different use cases and services we provide
to local enterprises and operators, helping to drive their
Most recently Infobip was recognised as a Tier-one SMS
Firewall vendor of 2017 in a performance report from telecom
research company ROCCO. Infobip's sGate Firewall is the
product that won them this accolade and of the 172 mobile
network operators that were reviewed between August to October
2017, Infobip was one of only four companies to achieve
"We feel incredibly humbled and proud to receive the
recognition by mobile operators for our SMS Firewall product.
It truly shows that Infobip is a market leader where sGate
Firewall sophisticated algorithm techniques enable SMS
messaging insight and monetization capabilities. We
couldn’t be in a better place moving forward
delivering network monitoring solutions to an even broader
market," said Izabel Jelenic, CTO at Infobip