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15 June 2017
| Natalie Bannerman
Wharf T&T Limited today announced its new name of WTT HK Limited (WTT) with immediate effect.
Vincent Ma, CEO of WTT said: "2017 marks an inspiring year
for WTT. With a refreshed brand identity, we are evolving into
a new era of success and innovation."
With the new name comes with it the new "winning together"
tagline and a brand new logo, which moves away from the
previous "Strictly Business" corporate strategy.
As a large scale leading ICT services provider in Hong Kong,
WTT boasts partnerships with 55,000 enterprises and 90% of 90%
business customers with ultra-high speed broadband. "Technology
is increasingly important as a force of change in the business
landscape. With our state-of-the-art infrastructure and
Fibre-To-The-Desk (FTTD) broadband network, we will continue to
be the trusted partner for our customers to enable their
businesses and succeed in this competitive, fast-changing
business environment," Ma added.
"It perfectly articulates our ambition to create true values
for our customers’ businesses. Winning together
with all our customers and stakeholders is what we are
ultimately entrusted to deliver," said Ma.
The logo sees a more natural progression from the old one,
with the same red bird chosen as the company symbol. Ma
commenting that: "The re-branding campaign is more than just a
change of logo – it gives us a platform to speak what
we aspire to be in a single voice."
To celebrate this re-branding WTT are rolling out a number
of event to mark the occasion. These include television and
print advertisements featuring Hong Kong high jump athlete and
record holder, Cecilia Yeung Man-wai, who is the 2017 brand
ambassador of WTT.
"Under the new brand name and identity, we look forward to
delivering our brand promise to our customers and partners for
the many years to come." Ma concluded.