Capacity Voice February 2017

28 Feb 2017

The three drivers of A2P messaging

By 2018, a jaw-dropping 1.7 trillion Application-to-Person (A2P) SMS messages will be sent worldwide, according to Portio Research. While person-to-person (P2P) text messaging is decreasing due to the growing IP-based messaging market, companies nevertheless appreciate the benefits of reaching their target group via SMS in a fast, secure and direct way.