21 Jun 2018
This position paper will explain the following benefits
gained through cloud-based unified communication tools:
For many of us, the nature of work is changing. In our busy
technology-powered lives, we need the right tools to engage and
collaborate with colleagues, partners, customers and other key
We need to be able to reach people wherever they may be. A
conversation can be started on one channel or platform, and
then be continued on another channel or platform if so
required. We need access to the right information on a variety
of devices to assist with decision making on the fly and to
make progress with our daily tasks.
To serve these demands, cloud-based unified communication
and collaboration tools have emerged and matured in recent
years, thereby slashing the costs of connecting staff,
bolstering levels of productivity, and opening the doors to
entirely new ways of working.
Broad feature set
Fully-fledged, cloud-based collaboration tools encompass a
broad suite of features, including:
In the past, these kinds of rich services meant lengthy,
complicated and costly installations. With cloud-based
services, all this complexity is abstracted away where
businesses can simply subscribe to a suite of instant
Cloud-based tools enable fast growing companies to bring new
branches on-stream in a matter of hours where all these
benefits can be realised without compromising on security.
The biggest factor that is driving the adoption of cloud
based tools is the compelling price advantages. On average,
clients reduce their running costs of communication and
collaboration platforms by about 33% through the adoption of
operational costing models.
These cost-savings are achieved in a number of ways.
Traditional ISDN trunking required dedicated circuits, each
with their own monthly rental costs. cloud-based services allow
voice and data to traverse over the same connection leading to
cheaper call costs as more traffic is migrated to the IP
platform; while the need for expensive PBX line cards also
Organisations also see cost efficiencies as any spare
capacity can be used for other services like internet access
and WAN connectivity (as opposed to ISDN trunking, where any
spare capacity would simply be wasted).
By consolidating all traffic over one network, businesses
not only experience dramatic cost savings, but also reduce the
headaches of managing complex infrastructure. Technical teams
can be re-deployed and elevated to focus on new areas of
technology-enabled growth, while the cost-savings can be poured
into revenue-generating areas of the business.
By shifting to a monthly subscription model, businesses no
longer have to agonise over when to upgrade their communication
infrastructure and for how long assets need to be sweated. With
cloud architectures, updates and new features are automatically
added to the suite of services on an ongoing basis.
In this way, firms get the very latest technologies,
empowering their workforce with everything they need to do
their best work.
It’s time to critically analyse whether your
business’ ageing infrastructure is holding you
In today’s digital ecosystems, teams need to
quickly connect, share and discover information. With
cloud-based tools, everyone gets an 'at a glance’
view of their colleagues’ presence and
availability, quickly spinning up of video chats, working
together on documents, and collaborating fluidly throughout the