16 May 2018

Changing how developing markets experience cloud and content

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Remote peering is leveling the playing field and giving service providers around the world the ability to deliver an optimised end user experience. Growth in cloud-based services and digital content is driving the need for agile access to peering points and truly global peering capabilities.  

Service providers have to cater for end users that depend on them to deliver content and cloud-base services and judging them every moment of everyday based on quality of experience. End users have access to more content, from more platforms than ever before and have no tolerance for inadequate connectivity. 

As consumers, we are hyper-sensitive and place great demands on the technology we use. We want to be able to instantly and securely access our content with the best possible quality of experience.  The challenge for service providers today is to keep up with explosive consumer demand for services whilst delivering seamless, quality content. 

In developing markets, users may have a diminished experience when accessing apps and media content. Service providers in these markets need to ensure they can differentiate their businesses with quality and one of the easiest ways to do that is through internet exchanges (IXs) 

IXs bring end users closer to the content and cloud-based services they are consuming, reducing the chances of an interrupted or diminished experience. While IX exist in developed markets, many service providers in developing markets find it challenging to efficiently develop presence at IXs globally. They need a solution that can give them new capabilities without adding complexity and cost to their operations. 

Remote peering is a way to leverage existing IXs and peer without having to make investments in building presence in IXs around the world. With remote peering, service providers no longer need to be physically present in an IX and can instead use on-demand connectivity to use peering in their businesses.

A service provider can partner with an on-demand connectivity provider and uses the partner’s platform to connect to one or many IXs globally at the click-of-a-button. If a provider located in Africa is seeing increased demand for European content among its users, it can select the peering exchange closest to where the content or cloud-based service is hosted and instantly turn-up connectivity to the IX. 

With the rise of Software-Defined Networking (SDN) and global interconnect fabrics that seamlessly integrate the IX, cloud and networking, service providers can leverage an existing ecosystem to extend their reach and use global IXs to grow their businesses. It is an extremely efficient way to develop global presence and give end users the cloud and content experience they want. 

The result is greater customer satisfaction and an offering that is differentiated with quality. End users remain loyal to the service provider and they can grow their subscriber base. Enterprises trust the cloud and begin to move more applications into the cloud and expand their relationships with the service provider. 

In this way, remote peering is enabling service providers to efficiently grow their business in the long-term and monetise the Cloud. They just need to find a partner that offers a simple model with scalability and guaranteed performance.  

Service providers in developing markets have a real opportunity to change how end users experience cloud and content while creating new competitive advantages. Demand is only accelerating and the ones that will be successful will look at new models for connecting users globally.  

Jerzy 400

Bio: Jerzy Szlosarek

Epsilon co-founder and CEO Jerzy Szlosarek is a seasoned industry executive with a strong sales and engineering background, particularly in the global telecom markets. Leading Epsilon’s worldwide partner development and innovation initiatives, Jerzy has been central to the company’s success positioning Epsilon into Service Provider Networks worldwide. 

Jerzy’s track record of success spans almost twenty years having progressed in Epsilon from the founding days as CTO during which Jerzy laid out the technical vision to running the Global Sales and Operations teams as COO before assuming the CEO position.

 

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