28 June 2018
| James Pearce
The Mobile Ecosystem Forum (MEF), the global trade body for the messaging industry, has launched a new global code for best practice aimed at tackling SMS fraud.
Fraud costs the global messaging industry an estimated $7.7
billion annually in lost revenue. To help combat this, MEF has
unveiled the Trust in Enterprise Messaging service which is
backed by an industry code of conduct for application to person
The code outlines best practice for actors operating within
the A2P SMS sector and is based on 10 principles which offer
guidance across commercial,, procedural, and technical
To develop the code, MEf worked with more than 30 members of
its "Future of Messaging Programme" group. This included the
likes of Telefonica, Telenor, and Vodafone along with a number
of SMS aggregators and signalling providers.
As demand for enterprise messaging via SMS continues to grow
- with 1.67 trillion messages sent in 2017 according to
MobileSquared – there is need for a code that helps
both protect consumers from harm and protect the
industry’s revenue, MEF said.
The code will be overseen by an independent Compliance
Committee, which will include representatives from trade
associations, independent lawyers, and local regulators, MEF
Launch signatories include Apprentice Valley, BulkSMS, CLX
Communications, Dimoco, Gemalto, IMImobile Intelligent
Networks, iTouch Messaging Services, Kaleyra, MMD Smart,
Modica, Movitext, Openmarket, Quiubas, rdcom, RealNetworks,
TWW, Tyntec and XConnect.
TEM will act as a self-regulatory service in order to
accelerate market clean-up and help educate those who buy
enterprise messaging solutions about the issues surrounding
fraud in this sector. Launch signatories include market leaders
from the messaging industry that send over 60 billion A2P SMS
messages a year when combined.
MEF will now roll out the Code and its associated TEM Badge
with an industry education programme as well as activate local
projects that uphold the principles of the Code.
MEF’s COO Joanne Lacey said:
"Today’s launch of Trust in Enterprise Messaging
is the result of three years of collaboration of the Future of
Messaging Programme’s fraud management working
group which brings together competitors and customers alike to
develop industry solutions to tackle fraud.
"We encourage all messaging stakeholders to get involved to
sign up to the Code and urge enterprises to recognise the
proactive leadership of TEM badge holders to accelerate the
adoption of best practice and actively reduce the impact of
fraud in this key growth area of the mobile ecosystem."
code of conduct