26 May 2018
Sparkle’s subsea solution in the Americas solves major connectivity issue with the support of NJFX. NJFX founder and CEO Gil Santaliz and Sparkle Americas CTO Federico Porri discuss the two firms’ partnership
Bandwidth demand is on the rise in
the Latin American market as more people look to communicate
both in the region, as well as connect to the rest of the
world. LATAM is also leading the globe with over $1.5 billion
of new subsea cable investment in 2017 and 2018. The population
continues to benefit from access to fast broadband
infrastructure. All of this activity makes for a lot of
potential in the region for carriers, service providers, OTTs
and enterprises to develop revenue growth and drive even more
enhanced capabilities for the area. Sparkle is at the heart of
The company has invested in half of the Seabras-1 subsea
cable - three out of the six dark fiber pairs - connecting New
York to Brazil, and in doing so has developed a closed ring
that has created diverse routes and secure, high capacity
networks to meet this exponential bandwidth demand.
What’s more, the routes bypass two huge, single
points of failure: New York and Miami.
This application is supported of out of NJFX, the first and
only colocation campus to sit at a cable landing station in the
U.S and offer Tier 3, carrier neutral data center
capabilities. According to Founder and CEO, Gil Santaliz,
"Sparkle solved a problem that’s plagued the
industry for more than 10 years. The company now offers a
complete, diverse wet route all the way down to Miami. Now
someone in Ashburn, VA can reach the Caribbean without going
through Manhattan. The company has also found a way to get to
the Caribbean and South America and bypass Miami and New York -
completely avoiding two traditional pain points."
Through Seabras-1 and the backhaul extensions from cable
landing stations to main PoPs across North America and South
America, Sparkle provides easy onward connectivity to the rest
of world. The main advantages for Sparkle’s
customers using its Seabras-1 fibres include lower latency on
the US-Brazil route, which has been developed on a path
completely off the hurricane risk area.
In addition to Seabras-1, Sparkle saw an opportunity to
invest in a submarine cable to offer diverse routes via Florida
and the Caribbean. Dark fibre on the cable was purchased and
lit. "We needed a solution to connect this cable to Miami. We
looked at many terrestrial solutions and nearly the whole
environment options were not of high quality, so we decided on
this underused cable that runs from Tuckerton, NJ to Boca
Raton, FL," noted Federico Porri, CTO for Sparkle Americas. The
result is a complete, diverse connection from New Jersey all
the way to Sao Paolo with many secure, reliable route options
and off-shoots along the way.
Solving telecom pain point via
diverse, wet route
Sparkle studied the options carefully before determining
subsea was the way to go. One thing it noticed was new
terrestrial fibre projects from Atlanta going south - for
various reasons - were not being completed.
Sparkle works with backhaul providers at NJFX’s
colocation campus, offering a unique architecture, low latency
options and secure connectivity. Customers can bypass the
congested NYC metro area via Sparkle’s capacity at
the NJFX campus, which resides at the Cable Landing Station in
Wall, New Jersey - offering a diverse route and alternatives
for disaster recovery planning. Fully integrated with
Sparkle’s global backbone, the new route enables
customers major benefits from lower latency to added
The solution has been extremely well accepted by the
wholesale community. With Latin America’s position
as a hotbed of expansion amid improving mobile network
capabilities and Internet options, growth is inevitable in this
sector. "It’s like when you build a new highway,"
stated Porri, "the restaurant on the way from point A to point
B will see business grow as well."
The capacity on the system will far exceed anything from
older subsea infrastructure, with up to 7 terabits of total
capacity and 800Gig ready at RFS. Latency is about 10
milliseconds faster than standard terrestrial routes, making it
attractive for enterprises, financial firms, OTTs and
"Innovative leaders in the industry are finding ways to
create something important and reinvent the way we do things.
It takes a lot of creativity and that is how we will make our
technology work in the future," concludes Santaliz.