27 March 2018
| James Pearce
Springer, the world’s largest academic book publisher, was looking for a way to enable its 13,000 employees to seamlessly collaborate across its 58 sites located in 22 countries. Enter Telstra.
The Australian telco has been
looking at ways of branching out from its homeland where its is
facing increasing pressure due to a government plan to deploy a
national broadband network.
Managing director for EMEA Tom Homer said the firm
identified two key opportunities for international development.
The first is the wholesale telecoms market, where it operates a
voice network which extends to more than 200 countries and
territories and multiple in-country providers so you can
provide both in-depth regional and broad global coverage.
The second, Homer says, is enterprise. He adds: "We have an
enterprise business and a wholesale business.
We’re now growing our enterprise business faster
than our wholesale business, as the traditional enterprise
business catches up. In Europe we are around two thirds
enterprise and one third wholesale. We have about 400 people
and we’re growing very fast in continental
"We’ve got a fast growing team in Germany,
France, the Netherlands and Sweden and we’re
starting up in Dubai and South Africa as well."
So what does Telstra do? "We fit into a few different
categories. We specialise in helping organisations in the
financial services segment, and have invest in a software-based
trading solution. We’ve also been working on
bringing solutions to market to help European financial
services companies deal with some of the challenges in
regulation that is coming in (ie mifiid 2)."
Springer is an organisation that has seen rapid growth
across its markets, in part through a number of mergers and
acquisitions – "amalgamations" as Sam Kent, the head
of global infrastructure services dubs it.
This left it with a number of challenges, not least the need
to implement a singular collaboration tool that spans its
Springer are "a European international, headquartered in
Germany but with big teams across the continent", Homer
explains. "That’s a big market for us" he adds, as
is media. Telstra won a "significant" contract to become the
broadcast and network partner with Perform group who have the
rights to women’s tennis around the world, for
For Springer, it was a recommendation from another Telstra
enterprise client that led them to partner with the Australian
telco who’s name may not be the first to spring to
mind outside of its key market.
Kent explains: ""Telstra was recommended to us by Ocean
Intelligent Communications and I am excited by the benefits
this solution will deliver, specifically the improved
productivity and employee engagement, and the delivery of a
consistent experience for our global workforce."
The partnership with the Berlin-based Springer will see 58
sites across six continents virtually connected through a
cloud-based Cisco Unified Collaboration solution that will
provide point-to-point video and audio conferencing, multiparty
video conferencing, instant messaging, and shared desktop
Kent adds: ""We have experienced rapid growth through a
number of amalgamations which has left us with multiple phone
and IT systems. This has impacted the ability of our teams to
connect and collaborate across offices and countries. Our IT
department is also challenged to provide the level of support
our employees had come to expect given the number of disparate
"I am confident this partnership will enrich our knowledge
sharing and collaboration across our business and, most
importantly, help us to better serve our customers."
"We were given the challenge by Springer to deliver a
solution that enabled their employees to seamlessly collaborate
on any device, across any network, anywhere in the world. To do
this, our team has partnered with Springer to design a solution
that combines a best-of-breed unified communications platform
with our world-class network connectivity," said Mr
"We are committed to being a technology partner for our
customers, designing solutions that meet an
organisation’s specific needs and applying our
expertise to implement and manage these solutions. Putting the
right solutions in place is increasingly important as
organisations look to digitise their businesses to expand into
new markets, create new products or improve
"The size and diversity of our network also means we can
provide Springer with six data links serving more than 10,000
end points across three regions. This will give Springer
greater redundancy and connectivity," Homer concluded.