20 March 2018
| Sponsored content
The future of the network is digital says Telefónica's Bernal
What have been
Telefónica’s key highlights and
developments in Latin America over the past year?
During the past 12 months we have consolidated our wholesale
business in Latin America to not only support traditional
trading like voice and roaming, but to also offer our operator
customers connectivity, platform services, digital solutions
and professional services across the Latam region.
We are committed to continuously enhancing our international
wholesale portfolio. In voice services we have been improving
routing automation and fraud detection systems, and offering
the widest coverage for ITFS and SIP Trunking in the region. At
the same time, we have started to deploy VoLTE trials with
those operators which require it.
Regarding carrier enterprise services we are moving towards
SD-WAN services and cloud services bundled with our traditional
connectivity services. We resell all the capabilities of our
local operations in the region (access, equipment, colocation
and professional services), and we are also a leading player in
satellite. Our comprehensive portfolio of satellite services
enables us to provide an all-around approach in terms of
coverage and combined service solutions, allowing our customers
to reach any location across the continent.
In the mobile arena we have developed Marketing Campaigns
Manager, a solution that allows our customers to engage with
their end-users in real-time both while roaming and in their
home country. We also have the best worldwide IPX transport
service which leverages our roaming and signalling services and
extensive A2P/P2P coverage in the region.
In the last 2 years we have made considerable effort to put
in place a suitable digital service portfolio for the wholesale
market. As a result of that focus, we have achieved great
success with IoT services, either coverage or coverage+service
platform, and security services which are embedded in the
Finally, we are going through a deep company transformation
based on the automation and softwarisation of our
infrastructure and services. This allows us to orchestrate
services in a more dynamic, flexible and efficient way, and to
improve all of our processes: pricing, ordering, provisioning,
ticketing and billing.
What are your strategic priorities for Latin America
Our focus is to further increase digitalisation across our
business through the automation of processes and virtualisation
of our platforms and services. This will help us to achieve our
core objectives; to reimagine traditional services including
building APIs, accelerate core revenues and evolve and promote
our digital services offering.
Telefónica considers its network to be its greatest
asset with connectivity at the heart of our business. However,
the future of the network is digital. Today, we are making
further investment as we evolve towards a flexible,
programmable, software based and future-proof network.
Our journey to become a true all IP network will also soon be a
reality, enabling our organisation to transform its transport
and core infrastructure in all geographies and improve
communication capabilities for our customers.
Offering a fully virtualised network system enables our
customers to extend their own infrastructure and products
globally. In order to offer the best connectivity and the
virtualisation of several services and network functions, such
as vRAS, vRouter and vFirewall, we deployed 7 nodes (Network
Functions Hubs) in the Americas, Europe and Asia during 2017
and continued investment in virtualization will remain an
important focus in 2018.
Our Telco4Telco programme which is designed to empower our
fellow telcos to leverage the opportunities of the digital
world, continues to go from strength to strength. Given our
strong position in the region through our operating businesses,
Latam represents a huge opportunity as we share our experience
and knowledge with other telcos. Following successful
activities focusing on security, satellite cellular backhaul
and roaming, IoT and Big Data will be priorities during the
coming 12 months.
What are your expansion and development plans for
The major trends in Latin America are consistent with what
we are seeing in the rest of the world, although the evolution
can be slower in LATAM compared to Europe, USA and some
Southeast Asian countries. It is true to say that overall
demand is continuing to grown in the region… for
bandwidth, services, content, information, flexibility and
International voice continues to evolve whilst data traffic
is still on the increase thanks to 'Roam like
Home’ offers. Fortunately, Telefónica is in
a privileged position as we have strong presence in both retail
and wholesale markets which allows us to fully exploit this
What new opportunities do you predict for the
wholesale sector in Latin America over the next few
Technological innovation capabilities and the integration of
new technologies like the Internet of Things, big data,
artificial intelligence, cloud, security and other digital
solutions is embedded in our core. Whilst digital
transformation brings countless opportunities for wholesalers,
the industry faces a challenge to manage the transition from
traditional services and traditional sources of revenue to new
Latin America is a diverse region in which in-market
regulation and competition varies immensely. New players
have entered different markets and local regulators have
continued to assess national competitive landscapes.
Recognising and preparing for this is critical.
We continue to invest in the region, in order to ensure that
we meet the demands of our customers in terms of services,
connectivity and customer experience.
What do you hope to achieve at Capacity Latam
Capacity LATAM is a key event for our international
wholesale business. We are proud to return as the
event’s Diamond Sponsor and see it as a great
opportunity to reinforce our strong capabilities and presence
in the region and to understand how we can continue to improve
and provide our customers with innovative solutions in the
wholesale market, in order to remain their trusted partner in