02 March 2018
| Natalie Bannerman
ZTE has unveiled its RCS Messaging-as-a-Platform (Maap) 2.0 solution and displayed end-to-end services to help operators foster a new ecosystem in the AI industry.
The new solution was released during Mobile World Congress
(MWC) 2018 and MaaP is a core function in RCS UP 2.0
specifications. It is the next- gen A2P message opening
platform for global mobile operators. In addition, it
integrates the message transmission function of RCS into
Chatbot, Plug-in, and AI services to provide richer service
experiences for consumers, and will act as the business entry
into the A2P sector for operators.
During ZTE’s MWC showcase the company
demonstrated its MaaP-based O2O food ordering services which is
integrated AI with Chatbot. Through it, consumers can easily
order and deliver food using the boot menu and enabling 24-hour
customer services. Until the functionally is available for
release, ZTE will provide customised service templates and
HTML5 development tools for third-party service providers to
help them develop and deploy their services rapidly.
ZTE MaaP 2.0 solution aims to provide global and
standardised next-gen message capabilities, enabling
third-party service providers to serve global customers via a
single access point. Also the MaaP-based Chatbot has
applications to numerous industry verticals. With improvements
to its AI solution, Chatbot can be applied to banking, airline,
railway, ground transportation and the restaurant industry.
Additionally, while at MWC ZTE showcased its RCS-based
multi-ID service and smart home solution. The multi-ID service
can support switching between multiple numbers to protect
users’ privacy, to promote
users’ communication experience
and to help operators increase their revenues.
The solution can also provide multi-party video
communication services. With up to
InfoBip recently announced that it is launching Rich
Communication Services to enterprises in partnership with
Vodafone. It forms part of the GSMA RCS initiative, which
offers global enterprises the opportunity to upgrade its
business-to-consumer (B2C) communications, build customer
engagement, increase app downloads and improve the overall
customer experience beyond the traditional B2C SMS