27 February 2018
| Natalie Bannerman
InfoBip is launching Rich Communication Services to enterprises in partnership with Vodafone.
The partnership forms part of the GSMA RCS initiative, which
offers global enterprises the opportunity to upgrade its
business-to-consumer (B2C) communications, build customer
engagement, increase app downloads and improve the overall
customer experience beyond the traditional B2C SMS
"Businesses need to assure that their messaging services
remain relevant, attractive and highly engaging," said Silvio
Kutic, president and CEO of Infobip. "With the enhancement of
RCS, the customer is reached with pre-built rich messaging
through Infobip’s flexible API. The communication
is branded, the interaction is instant, and the visual impact
is enabling customers to make choices and purchase decisions in
an optimal way."
Vodafone UK is partnering with InfoBip and deploying the RCS
messaging solution to its enterprise market.
Using InfoBip’s Application Programming
Interface (API) any enterprise can design RCS campaigns and
enhanced messaging, which includes high resolution photo
sharing, read receipts, group chats and live video.
In addition, location-focused services such as airlines,
ride-sharing taxi services, city bike sharing, and logistics
companies can update clients in richer, real time efficiency
with branded status reports and image sharing, which includes
everything from transportation mode, traffic status, delivery
options, confirmation and arrival times.
Uber is one of these location-focused services already
deploying the solution to its users.
"At Uber, we are constantly challenging ourselves.
Everything from quick food delivery, to reducing congestion in
cities by getting more people in fewer cars require immediate,
perceptive dialogue with passengers and drivers. The visual and
immediate impact that RCS messaging provides, with for example
video driver confirmations and appealing lunch menu image
delivery, allow Uber to explore the possibilities of taking the
mobile experience for all Uber users around the world to a
higher level, added Rahul Vijay, global strategic sourcing at
In December, Tele2 partnered with InfoBip to deploy a
high-volume, two-way enterprise omnichannel messaging service
aimed at enterprise customers.
Rich Communication Services,
Application Programming Interface,