20 February 2018
| Natalie Bannerman
PayKey, a social banking solution provider, has announced the deployment of a social telco solution and mobile smart keyboard.
The solution transforms the
smartphone keyboard into a new platform for services,
information, and communication and in doing so condensing
customer engagement and sales channels into one button.
"As demand has grown, so too has our vision, which has
evolved into creating this innovative telco solution, allowing
customers to access key operator services within any mobile
messenger and social application", explained Guy Talmi, CMO of
Currently mobile operators rely on multiple channels which
according to PayKey causes a lot of 'friction’ for
the user leading to low customer engagement and loyalty. It
goes on to say that customers are frustrated by 'siloed
communications’ and service channels such as
online, mobile applications, third party resellers in
bricks-and-mortar stores and telephone call centres, with only
36% of consumers satisfied with the digital experience provided
by their operator.
PayKey has real life use-cases for its latest offering.
Maritza Perez Bermudez, executive vice-president of retail
& marketing at Banco Davivienda, said: "We’ve
experienced first-hand what PayKey can deliver through the
launch of our DaviPlata e-wallet. With the innovative keyboard
technology we have seen increase in the DaviPlata customer
base. Expanding this technology towards Telco services is just
natural for us. Soon, our customers will be able to easily top
up their prepaid accounts directly from their keyboard without
having to on-board a dedicated app. We are very excited to be
one of the first service providers that bring this innovation
to the market and are looking forward to additional future
projects with PayKey."
The social telco solution is underpinned by the mobile smart
keyboard which integrates with the operator’s
mobile app or e-wallet, enabling users to access a variety of
services including credit top-up and transfer, balance check
As a white label solution, the PayKey solution offers full
customisation of the branding, user experience, service
offering and service flow. It integrates easily at API level
and retains the telco’s authentication method
without compromising security.
"This is yet another example of how we are continuing to
push the boundaries of mobile innovation, and bridging the gap
between mobile operators and customers," added Talmi.
"Consumers are spending more and more time on mobile, and are
increasingly expecting to access companies and services
instantly and seamlessly. The Telco Keyboard allows them to do
just that. As PayKey moves forward, it will continue to
demonstrate to consumers and organisations that it is at the
forefront of mobile customer experience."
Maritza Perez Bermudez