14 February 2018
| James Pearce
Windstream has launched new brands for its enterprise and wholesale business a year after it completed its acquisition of EarthLink.
The Windstream Enterprise and Windstream Wholesale brands
are part of the company’s transformation and focus
away from traditional, legacy telecoms services.
Windstream acquired EarthLink for $1.1 billion in February
2017, gaining 145K route miles of fibre and a large enterprise
and business customer base. This was soon followed with a
$227.5 million acquisition of unified communications firm
The rebranding comes as Windstream completes its integration
of both EarthLink and Broadview’s services into
its on cloud core architecture, allowing it to provide
connectivity and transformation services to customers.
Windstream set out four key IT imperatives it can help
business customers with: providing cloud connectivity,
elevating customer experience, enabling employee collaboration,
and enhancing security and compliance.
To meet this opportunity, Windstream made a significant
financial investment to upgrade the company’s
network and product portfolio, including significant advances
in software-defined network capabilities and a new Cloud Core
"We are a fundamentally different company today than we were
a year ago and we will continue to evolve," said Layne Levine,
president of Windstream Enterprise and Wholesale. "We
transformed our business model, creating a culture based on
doing things differently and driving innovation in our own
company so that we can help customers drive innovation and
transformation in theirs."
Levine added. "Our new brand identity is a manifestation of
our disruptor mindset and our commitment to helping customers
find solutions to address their most critical business
challenges today and in the future."
Windstream provides data networking, core transport,
security, unified communications and managed services to
mid-market, enterprise and wholesale customers. Services are
delivered over multiple network platforms including a
nationwide IP network, its proprietary cloud core architecture
and on a local and long-haul fibre network spanning
approximately 150,000 miles.
In December , the company announced plans to expand its
SDN Orchestrated Waves (SDNow) transport service to 50
markets across the US.
"Enterprise IT is going through a tectonic shift, driven by
rapid migration to the cloud and adoption of new technologies
to address evolving customer needs," said Joseph Harding,
executive vice president and chief marketing officer of
Windstream Enterprise and Wholesale.
"This transformation directly addresses the specific
challenges facing businesses today who’ve learned
that conventional approaches can’t keep pace with
the requirements of the digital economy.
"Our response to this is to distinguish ourselves in our
understanding of the unique needs of our business customers and
in our agility in how we respond. We have transformed our
product portfolio, our network and the customer experience to
deliver on this."
Its acquisition spree continued into 2018, as Windstream is
set to acquire New York-based
Mass Communications (MassComm) in an all-cash transaction,
according to an FCC filing.