16 January 2018
| James Pearce
Tata Communications’ video delivery network (VDN) has been selected by streaming platform Ultracast to support it plans to expand its 360° video and virtual reality platforms.
Ultracast will use Tata’s Ultra Live VDN to
bring its content, which includes live 360⁰ and VR
streams of various sporting events, to customers’
smartphones, tablets and VR devices live.
Tata will underpin these VDN capabilities with its global
superfast network, which includes one of the
world’s most advanced Tier-1 IP networks
connecting more than 240 countries and territories across 400
"Live 360° video and VR are the biggest disruptive force
we’ve seen in sports distribution in years, and
Ultracast is a trailblazer in this space," said Brian Morris,
VP and GM, global media and entertainment services at Tata
"Ultracast’s platform enables sports
organisations to grow their audience through new kinds of
immersive entertainment experiences that transport fans to the
middle of the action. But, because there are often thousands of
miles between the match or a race and the fan’s
smartphone or tablet, a slow network can shatter the illusion.
Our global reach lowers the barriers for
Ultracast’s customers anywhere in the world to
generate new revenue streams from live 360° video and
Live casting of VR and 360⁰ video content requires low
latencies in order to provide an immersive, high quality
experience for viewers. Ultrafast’s service
creates live 360° video and VR content in motorsports
series such as NASCAR, FIA World Endurance Championship, 24
Hours of Le Mans, as well as other sporting categories such as
boxing, rugby and professional bull riding.
"Our aim is to become the largest live 360° video and VR
content platform in the world, allowing fans to teleport
themselves to tracks and stadiums and engage with their sports
heroes in new ways," said Dmitry Kozko, CEO of
"But, in order for fans to be able to experience the action
anywhere in the world as if they were right there, these
technologies need to work without a glitch, no matter what.
Using Tata Communications’ global network and VDN
capabilities to power our platform ensures that sports rights
holders are able to offer fans worldwide the highest quality
360° video and VR experiences, complementing the live
action on TV."