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13 July 2017
| James Pearce
Orange chairman and CEO Stéphane Richard has announced the creation of a new entity: Orange Content.
Reporting directly to Richard, the new company is tasked
with strengthening the presence and investment of Orange in the
field of content. It will drive the Group’s
content strategy and act as a support in the area of content,
for all the countries where the Group is present.
It will also bring together much of the current content
division through its subsidiaries: Orange Studio, Orange Cinema
Series (OCS) and Orange Presentations TV (OPTV). International
guidelines relating to content policy will also fall under its
remit and will support the countries in any negotiations that
are taking place.
The new division will operate under a two person senior
management team consisting of, David Kessler as director and
Serge Laroye acting as deputy director.
Five key functions will come into place as of September 1
2017, these are:
Strategic intelligence, which involves
analysing market trends and identifying opportunities for the
Group and its countries.
Acquisition of rights, to be achieved
through negotiation of distribution agreements and agreements
on premium rights or with Studios.
The management and development of a
production/publishing unit, which is the bringing
together of Orange Studio, the OCS and any other entity
responsible for editing and production.
The creation, evaluation and implementation of
proposals on new formats, new usages and innovative
solutions, with both internal stakeholders and
Monitoring the development of the
countries’ content turnover, to be
actioned through strategic planning, collaboration with the
countries and the implementation of joint action plans, as well
as the development of their profitability.
The overall strategy for the new entity is to build on what
has been developed over the last few years, which is giving
priority to the widest possible distribution of the best
content offers on the market and investing in cinema and series
through OCS and Orange Studio.
Commenting on the new division Richard said: "Orange Content
aims to guarantee the richness of our offer in France and
abroad and to give more visibility and consistency to our
offers in the field of content."