Airtel: Re-architecting SMS solutions for the global wholesale industry

02 November 2016 | Natalie Bolger

The Application-to-Person (A2P) SMS industry has developed considerably in recent years, with the market continuing to grow while Person-to-Person (P2P) message volume plateaus. In order for the market to continue on a positive course, it is critical that mobile network operators (MNOs) continue to develop their understanding of the challenges they face, the most critical of which is fraudulent and grey A2P SMS.

Topics: Airtel, SMS, messaging, whitepaper