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22 April 2016
Deutsche Telekom has launched its public cloud platform.
Capacity's Agnes Stubbs asks Anette Bronder, MD of the
digital division, why the offering stands out from US rivals
How will Open Telekom Cloud
transform the way enterprises work?
Entrepreneurs need fast, scalable and accessible cloud
solutions. They should preferably be easy to set up, easy to
manage, low in price. That’s exactly what we offer
with Open Telekom Cloud. It is a public cloud solution for
infrastructure-as-a-service (IaaS) based on Open Stack, an open
source cloud platform that makes integration of existing
applications and development of innovations much
We are not only making the cloud easy to use but also
secure. All our solutions are in compliance with the strict
German data protection regulations and the highest security
How will this product better support
DT’s overall cloud strategy?
This industry is in the middle of a transition to digital.
We can provide them with everything they need. We offer public,
private and hybrid cloud services under one roof, delivered
from our modern high-tech data centre in Biere, close to
Berlin. Customers can book the IT services they need from
one single source, available in a matter of minutes.
Open Telekom Cloud is our latest public cloud service,
helping companies of all sizes, major corporations or small-
and medium-sized businesses, to accelerate the digitisation of
their business processes for a very competitive price. There is
no need to buy, install or manage a physical
Our new public cloud offer builds a secure basis for a
variety of other cloud services and new digital business
This is important because the answer to a growing number of
applications are hybrid- and multi-cloud environments that are
able to connect several different cloud services
Who are the customers and partners of this
The first partner will be SAP. Also, CERN, the European
Organisation for Nuclear Research, has already awarded a
contract to Telekom for physics data processing.
How does Deutsche Telekom aim to compete in a cloud
market that has been largely dominated by the likes of Google,
Amazon Web Services and other US cloud providers?
Digitisation is a huge driver for economic growth. If you
don’t go digital, you go nowhere. Businesses
realise that and are digitising at full speed. As a result,
cloud offers are increasing and the cloud market is becoming
Pricing is one of the main factors to compete successfully.
The other critical aspect is security. Open Telekom Cloud is a
role model, as it makes the cloud affordable for everyone while
providing a maximum of security and data protection.
Open Telekom Cloud is a European answer to the dominance of
US providers and we are stepping into this competition with
confidence. We have 10 years of experience in cloud
integration, state-of-the-art and secure solutions, an
excellent customer service – and attractive
Last but not least, we have the customer trust in Europe.
Nowadays, IT business is not only about selling a solution,
it’s about building trustworthy relationships and
Deutsche Telekom is the most trusted IT brand in Germany.
Furthermore, at CeBIT [the exhibition in Hanover] we
launched our cloudifier programme, a service for transformation
and migration of customer applications to the cloud at fixed
prices. The service package includes consulting, the
transformation itself and cloud operation in German data
What are some of the key trends you’re
observing in the cloud space and how
does Deutsche Telekom plan to capitalise on
At the moment, public cloud is the fastest growing cloud
sector. It is making the cloud affordable for everyone and
provides the flexibility, scalability and accessibility new
digital business models need. Deutsche Telekom is now stepping
into this market with a public cloud offensive in 2016.
One other major trend that will affect us all is the
internet of things. Everything that can be connected will be
connected to the internet using the cloud. We will soon launch
standardised and scalable IoT packages – with
predictive maintenance, track and trace solutions or condition
monitoring – that enable customers to optimise their
business processes in order to save money and resources.
Volume of data is growing rapidly as more machines and
things become connected to the internet. The first thing new
digital business models need are fast networks.
In order to enable IoT-optimised connectivity, Deutsche
Telekom is pushing 5G and building a global machine-to-machine
platform. With our capabilities in cloud, security and data
analytics, as well as system integration know-how and front-end
consulting expertise, we see ourselves as trustworthy partners
in every aspect of digitisation.
Amazon Web Services