The company said at Mobile World Congress in Barcelona that it plans to start later in 2016 in Argentina and Chile and then to expand the project to all the countries where it operates.
The company already stores much of this information already, said Enrique Blanco, group CTO of Telefonica in an interview with Capacity at MWC. “We have terabytes of information that we don’t use,” he said. “We are building a matrix of millions and millions of lines of data and thousands of columns and we have a lot of data science guys.”
This project is designed to allow Telefonica “to gain a real insight into the customer’s experience when using the service, regardless of time or place”, said the company. All data will be anonymised, it added.
“We are changing radically the way we use information about the services people are using,” said Blanco. “Traditionally we took a pure topological approach. Now we will look at the network based on what people are using.”
Telefónica has developed the big data analytical tools internally, he added. The platform will cover all of the service operations centres implemented by Telefonica in the countries where it operates. It will enable the company to anticipate possible incidents and black spots, among other things.
