The companies have signed contracts with the National Payments Corporation of India (NPCI) to facilitate services such as fund transfers, mini statements and balance enquiries, using text messages instead of accessing the internet.
The services will operate on the telcos’ Unstructured Supplementary Service Data (USSD) channel – a simple text messaging system that allows for credit and debit card transactions – which will be restricted to basic services and low-value payments.
Rajan S Mathews, director general of GSM industry body the COAI, said that telcos were initially concerned about using USSD, as they felt it was an outdated technology, unable to support volume. There were also concerns over telcos being reduced to dumb pipes.
“The initial interconnect charges which were offered were very low,” Mathews added. “Then, Trai (Telecom Regulatory Authority of India) intervened and the charges were raised.”
The charges will now cover the cost for the telcos, and the banks will be largely responsible for the quality of service and customer care, with telcos simply providing access.
SMS banking services are relatively common in African countries, where internet connectivity is harder to come by, but the move from Indian operators hints towards a more global adoption of the revival of SMS revenues.
Watch out for a special report on SMS in the August/September 2014 edition of Capacity magazine.
