28 November 2013
| Kavit Majithia
BT has announced a new phase of investment in Asia-Pacific, Turkey, the Middle East and Africa in a bid to tap into expansion in high-growth markets.
The company said it had hired
more people in the regions and launched more competitive
capabilities across a large number of countries, to deliver a
differentiated service experience.
BT also claimed that, as a result of the deal, it will be "in a
strong position to capture opportunities in a total AMEA market
evaluated at around £32 billion".
Among the developments, it has now positioned over 400 new
people focussed on regional business growth across key markets,
including Australia, China, Hong Kong, India, Japan, Indonesia,
Malaysia, Singapore, South Africa, the UAE and Turkey.
It is also enabling an extended portfolio offering and secured
additional services licences in various countries, and is
intending to provide better infrastructure.
BT said it had developed five new IP and Ethernet PoPs
– starting with India and Turkey – and four
network-to-network interfaces, with the first in
In 2013, the UK operator announced a range of programmes in
Asia Pacific, and outlined similar plans across Turkey, the
Middle East and Africa in 2012.
It claims it is now strategising to bring new regions together
on a single integrated market unit, to address the needs of a
new generation of regional multinationals and big domestic
players that are expanding from China and India into the Middle
East and Africa.
"BT has been very committed to continuing to invest and enhance
capabilities in the region," said Charles Anderson, associate
VP and head of telecoms and mobility at IDC. "The new
investments announced across the wider AMEA region show that BT
does not rest on its laurels, but continues to strive for
service excellence to better serve its customers."
According to BT, the combined geographies across China, India,
the Middle East and Africa will generate 44% of global GDP
growth by 2025.