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13 September 2013
| Kavit Majithia
Virgin Mobile Middle East and Africa (VMMEA) has partnered with U Mobile in Malaysia to launch virtual telecoms services in the country.
Dubai-based MVNO operator VMMEA,
which holds licences to lease capacity from other operators in
Saudi Arabia, Jordan, South Africa and
Oman, and to sell services, is to operate under the FRiENDi brand in
Malaysia, which mainly targets foreign workers in the
The Malaysian telecoms market is already highly crowded, with
four operators and other MVNOs, and a mobile penetration of
"Malaysia has strong cultural, trade and tourism links with the
Middle East markets where VMMEA has the bulk of its
operations," said Mikkel Vinter, CEO at VMMEA.
Paul Budde, managing director at BuddeComm, backed
VMMEA’s decision to enter Malaysia, claiming the
prospects for MVNOs in the country are promising.
"There is a supportive regulator, an open market and mainstream
operators prepared to work with MVNOs," said Budde. "The
prepaid tourist market looks to be promising for MVNOs."
Mobile Middle East and Africa,