VMMEA launches MVNO service in Malaysia

13 September 2013 | Kavit Majithia

Virgin Mobile Middle East and Africa (VMMEA) has partnered with U Mobile in Malaysia to launch virtual telecoms services in the country.

Dubai-based MVNO operator VMMEA, which holds licences to lease capacity from other operators in Saudi Arabia, Jordan, South Africa and Oman, and to sell services, is to operate under the FRiENDi brand in Malaysia, which mainly targets foreign workers in the country.

The Malaysian telecoms market is already highly crowded, with four operators and other MVNOs, and a mobile penetration of 143%.

"Malaysia has strong cultural, trade and tourism links with the Middle East markets where VMMEA has the bulk of its operations," said Mikkel Vinter, CEO at VMMEA.

Paul Budde, managing director at BuddeComm, backed VMMEA’s decision to enter Malaysia, claiming the prospects for MVNOs in the country are promising.

"There is a supportive regulator, an open market and mainstream operators prepared to work with MVNOs," said Budde. "The prepaid tourist market looks to be promising for MVNOs."

Topics: Virgin, Mobile Middle East and Africa, VMMEA, U Mobile, Malaysia, FRiENDi, MVNO, mobile