03 April 2013
| Mitch Sayers
Bouygues Telecom is to beef up its internal operations after gaining approval to re-use mobile frequencies for superfast mobile broadband.
chief executive Olivier Roussat, Bouygues is to launch 4G in
eight cities including Strasbourg, Lille, Douai, Lyon, Biarritz
and Toulouse over the next few weeks and was looking to recruit
staff to meet demand.
"We promised to recruit 200
customer advisors if we develop 4G quickly," said the Bouygues
CEO in an interview with French newspaper Le
"Although the decision was
delayed, Bouygues Telecom will promise: we will recruit 200
people in our call centres in France to support our customers
in the use of this new technology.
"Recruitment will be launched
The French operator is
benefitting from a similar scenario to that of UK operator
Everything Everywhere, which was awarded the use of existing airwaves to
roll out 4G services earlier than its rivals in Britain,
and Roussat said he wants to capitalise on the situation.
"Bouygues Telecom will face
the challenge of transformation required. From 2012, we
incurred decisive action: asset sales, voluntary departure
plan, savings plan.
"And with 4G, Bouygues Telecom
returns to its fundamental innovation, which has always been
the success of the company," he added.
Roussat added the increased
technology adds up to five times that value to tariffs, which
will be reflected in its pricing strategy. Domestic rival
Orange is offering an upgrade 4G at a lower price than many of
"[The] pricing strategy of
Orange is frankly incomprehensible... For our part, we maintain
that the 4G, which introduces a fundamental break in mobile
communications, has an additional value of about €5, which
should be reflected in the price."