30 July 2012
Virgin Mobile is planning to launch an MVNO in Poland this summer, a move that will mark the company’s entrance into the CEE market.
The launch is being conducted by
Virgin Mobile Central and Eastern Europe (VMCEE), a team
founded in 2011 and consisting of telecoms investors, and
Virgin Mobile and Lebara executives.
Virgin predicts the CEE MVNO market to grow rapidly as the
region’s mobile market matures and regulatory
systems evolve. Poland was chosen as a platform in the region
because of its "attractive and accessible telecommunications
market which offers significant potential for MVNO
"I look for opportunities where we can offer something better,
fresher and more valuable. I am excited to launch the Virgin
Mobile brand in Poland. The Polish consumer will benefit from
Virgin's entry into the market; creating competition, providing
great customer service, value for money and transparent
pricing," said Richard Branson, the billionaire chairman of the
VMCEE will utilise the experience of common founding
shareholders with Virgin Mobile Latin America (VMLA) and Virgin
Mobile Middle East and Africa (VMMEA).
Virgin Mobile operates MVNO businesses in the UK, Australia,
Canada, France, India, Chile, South Africa and the US and has
announced its intentions to expand into several Latin American