As the amount of virtual multimedia content on the internet increases’ the user demand and expectations for a higher quality of service has seen global telcos invest more in the CDN space. AT&T has pledged to help businesses “quickly engage their important audiences with high quality, rich and sticky website experiences” with its new platform. The service is expected to be widely available in Q3 2011, and is available to select customers on a limited basis presently.
“More and more businesses are relying on video, pictures and animation to get consumers excited about their products and services,” said Sam Farraj, assistant VP of AT&T digital media solutions. “Our CDN technology not only delivers videos and other attention grabbers at lightning-like speed, but it delivers them efficiently and at low cost.”
According to digital marketing provider comScore, which provides internet statistics relating to consumer trends, over 88.6 million people watched online video in December 2010, an increase of 32% from the previous year. The market development for such a platform is clear, and AT&T has said it will target a range of companies and organisations across a range of industry sectors to deliver digital media globally through the internet.
AT&T’s CDN has specifically been designed to transport large volume content and it has the capability for businesses to access the network and enable quality website experiences remotely.
