IPTV market grows to 45 million subscribers
Market Trend

IPTV market grows to 45 million subscribers

The number of IPTV subscribers grew to 45 million in 2010, an increase of 38% from 2009.

TeleGeography notes that over 40 telcos launched pay-TV services last year, contributing to the increased number of subscribers. There are now over 200 IPTV services worldwide.

Western Europe holds the greatest number of IPTV subscribers: 40% of the market in 2010. Asia-Pacific follows close behind with 35% of subscribers, and growing twice as fast as western Europe. Asia-Pacific is predicted to hold the most IPTV subscribers by the end of 2011.

France has the greatest number of subscribers with 23% of the global total, while China and the US both have 16%. South Korea has 8% and Japan has 4%.

Globally, telcos have sold IPTV to over 10% of their broadband internet customers, meaning there is potential for substantial growth. But fierce competition will come from cable TV and satellite DTH services. IPTV holds only 6% of global pay-TV subscribers.



 

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